This CD is designed to help you take an active role in the sales process and to close more sales. People who listen and are willing to change the way they sell report sales increases from 20 to 100 percent. Listen to it in your studio or in your car before a sales event so you can make the most out of the opportunty. Many people use this CD as a training tool for people helping them at shows. There is no better way to get their helpers up to speed. This CD is guaranteed to help you close more sales.